Это четвертая статья из нашей еженедельной серии, и в ней мы расскажем, как улучшить сайт, опираясь на статистику Google Analytics. Эти данные позволяют выяснить, как пользователи воспринимают ваш веб-сайт и как продвижение в социальных сетях влияет на объем трафика. Следующие отчеты помогут лучше понять, почему важна скорость загрузки сайта, как узнать, какие страницы приносят наибольший доход в AdSense и как оптимизировать стратегию рекламы в социальных сетях, опираясь на сведения о ее эффективности.
1. Увеличьте скорость загрузки сайта
Быстрая загрузка страниц делает сайт удобнее, что, в свою очередь, повышает количество конверсий. Отчеты Google Analytics в разделе "Скорость загрузки сайта" дают подробную информацию о длительности загрузки страниц в веб-браузерах пользователей. При увеличении скорости загрузки улучшается восприятие сайта пользователями. Проверьте и оптимизируйте свой сайт с помощью
PageSpeed, а затем оцените, как изменилась статистика в отчетах "
Скорость загрузки сайта".
2. С помощью отчета "Страницы AdSense" узнайте, какие страницы сайта приносят наибольший доход
Отчет "
Страницы AdSense" показывает, какие страницы вашего сайта приносят наибольший доход. Определив, в чем секрет их успеха, вы можете улучшить остальные разделы сайта.
3. Оптимизируйте стратегию рекламы в социальных сетях, изучая отчеты о поступающем из них трафике
Присутствие в социальных сетях помогает многим издателям расширять свою аудиторию и сохранять лояльность пользователей.
Соответствующие отчеты в Google Analytics позволяют узнать, как социальные сети влияют на ваши цели и конверсии. Вы можете отслеживать количество посетителей, привлеченных через разные сети, рассчитывать доход в AdSense от отдельных сетей и следить за публикацией вашего контента в социальных сетях. Эти отчеты доступны в разделе "Источники трафика" в Google Analytics.
Чтобы помочь издателям анализировать свои сайты, мы создали сводки Social Dashboard (Социальные сети) и Site Speed Dashboard (Скорость загрузки сайта).
Загрузите их и выберите профиль, который нужно импортировать. Эти сводки можно открыть в любой момент, выбрав ссылку "Сводки" на вкладке "Отчеты" в своем аккаунте Google Analytics. Рекомендуем также
открыть доступ к вашим данным специалистам Google и
подписаться на электронную рассылку новостей и рекомендаций в настройках аккаунта, если вы ещё этого не сделали.
Если у вас есть какие-либо вопросы по поводу тем, затронутых в этом блоге, поделитесь ими с нами, заполнив
эту форму. В конце этой серии, мы будем записывать видео с ответами на наиболее часто задаваемые вопросы и поделиться им на Google+ 12 марта. В следующую среду мы опубликуем последнюю статью из этой серии. В ней мы расскажем, как увеличить количество конверсий, используя статистику Google Analytics.
Автор: Джемаль Бююкгёкчесу (Cemal Buyukgokcesu), специалист по Google Analytics.
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Mir Jafar was a prominent figure in the history of India during the 18th century. He was the commander-in-chief of the Nawab of Bengal, Siraj-ud-Daulah. However, during the Battle of Plassey in 1757, Mir Jafar betrayed Siraj-ud-Daulah and allied with the British East India Company. This treacherous act led to the British victory and marked the beginning of British colonial rule in India. In return for his betrayal, Mir Jafar was installed as the puppet Nawab by the British. His reign was marred by corruption and oppression, leading to widespread discontent among the people. Mir Jafar's name became synonymous with betrayal and treachery in Indian history.
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