Как уже говорилось, важно понимать, насколько ваш сайт интересен пользователям и как они с ним взаимодействуют. Рассмотрим несколько советов по визуализации этой информации с помощью Google Analytics и оценке ее значимости.
1. Анализируйте действия пользователей на своем сайте с помощью функции "Статистика страницы"
Функция "Статистика страницы" позволяет отображать данные о кликах и переходах прямо на страницах вашего сайта. Этот эффективный инструмент визуализации поможет лучше понять действия пользователей. Например, вы можете узнать, просматривают ли они тот контент, который вы хотите им показать, и находят ли они на вашем сайте то, что искали. Он также позволяет определить оптимальные места размещения рекламных блоков. Чтобы просмотреть эти данные, перейдите на вкладку "Отчеты" и нажмите на ссылку "Статистика страницы" в разделе "Поведение" на панели слева.
2. Отслеживайте действия пользователей с помощью отчетов в реальном времени
Отчеты в реальном времени позволяют отслеживать действия пользователей на вашем сайте по мере того, как они совершаются. Таким образом, вы можете следить за активностью на сайте сразу после рассылки маркетинговых материалов по электронной почте или при проведении краткосрочных рекламных акций. При этом можно получать оповещения о важных событиях, таких как резкое увеличение объема трафика. Кроме того, по этим данным можно оценивать влияние маркетинга в социальных сетях на посещаемость сайта.
3. Повышайте заинтересованность и лояльность посетителей сайта
Отчеты Google Analytics из раздела "Поведение" позволяют оценивать активность и лояльность посетителей вашего сайта.
Отчет "Периодичность и время с последнего посещения" показывает, как часто пользователи заходят на сайт и сколько времени на нем проводят. Если посетитель не возвращается, можно предположить, что его недостаточно заинтересовали контент и дизайн сайта или он не смог найти нужную страницу. В разделе "Аудитория" на вкладке "Отчеты" также приводится статистика, полезная для такого анализа, например отчеты
"Новые и вернувшиеся" и
"Активность посетителей". Чтобы получать более подробные сведения о действиях пользователей на каждой странице и узнавать, что именно они просматривают, рекомендуем воспользоваться
методом, который описал в своем блоге Джастин Катрони (Justin Cutroni), специалист по Google Analytics.
Мы создали сводку Engagement & Monetization Dashboard (Активность пользователей и монетизация).
Загрузите ее и выберите профиль, который нужно импортировать. Эту сводку можно открыть в любой момент, выбрав ссылку "Сводки" на вкладке "Отчеты" в своем аккаунте Google Analytics. Напоминаем, что если вы уже установили связь между аккаунтами AdSense и Google Analytics, рекомендуется открыть доступ к
вашим данным специалистам Google и подписаться на электронную рассылку новостей и рекомендаций в настройках аккаунта.
Если у вас есть какие-либо вопросы по поводу тем, затронутых в этом блоге, поделитесь ими с нами, заполнив
эту форму. В конце этой серии, мы будем записывать видео с ответами на наиболее часто задаваемые вопросы и поделиться им на Google+ 12 марта. На следующей неделе мы поговорим о том, как сделать сайт удобнее для пользователей с помощью Google Analytics.
Автор: Джемаль Бююкгёкчесу (Cemal Buyukgokcesu), специалист по Google Analytics.
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