"К 2014 году мобильные устройства будут чаще использоваться для выхода в Интернет, чем обычные компьютеры" – гласил яркий заголовок несколько лет назад*. Переломный момент пройден. Количество показов объявлений через AdSense на мобильных устройствах выросло по сравнению с прошлым годом на 70%. Это один из аргументов в пользу оптимизации сайтов для смартфонов. Есть и другие причины.
1. Изменился алгоритм мобильного поиска Google
Недавно мы объявили, что Google Поиск будет учитывать оптимизацию сайтов для мобильных устройств при составлении рейтингов. Это означает, что оптимизированные веб-сайты станет проще найти. Обеспечьте поддержку мобильных устройств, чтобы привлекать больше посетителей и увеличить доходы от AdSense.
2. Все больше издателей добиваются успеха благодаря поддержке различных устройств
Чтобы изменить стратегию и оптимизировать сайт, необходимо время. Но позже затраченные усилия окупятся: трафик издателей увеличивается, посетители больше времени проводят на сайте, а объявления AdSense приносят больше дохода. Ознакомьтесь с историями успеха digiSchool, Famous Birthdays, ThriftyFun.com и других компаний.
3. Добавлены ресурсы, которые помогут соблюдать требования
Если вы отказываетесь от оптимизации сайта, потому что не уверены, сможете ли обеспечить соответствие правилам (например, в отношении объявлений на маленьких экранах), воспользуйтесь нашими новыми ресурсами. В разделе часто задаваемых вопросов можно узнать об основных требованиях.
4. Вы можете обратиться за помощью к сторонним поставщикам услуг
Вам не хватает времени или опыта, чтобы сделать сайт удобным для просмотра на всех устройствах? Обратитесь к подрядчикам, которых мы рекомендуем**. Можно выполнить поиск по местоположению, типу сайта и предлагаемым услугам.
Компании, добавленные за последние полгода
Следуйте нашим рекомендациям по адаптации и оптимизации сайта для устройств разных типов. В этом руководстве вы найдете не только основные сведения, но и советы для опытных пользователей. Для начинающих есть специальное пошаговое руководство. Если ваш сайт уже адаптирован для мобильных пользователей, вы можете сделать его ещё привлекательнее и улучшить свои позиции в результатах поиска.
*Мэри Микер (Mary Meeker), KPCB Internet Trends Year-End Update 2012 (Отчет компании KPCB о тенденциях в Интернете, дополнение в конце 2012 года).
**Обратите внимание, что эти подрядчики являются независимыми организациями, не связанными с компанией Google, поэтому она не несет ответственности за их действия.
Автор: Майко Фуджита (Maiko Fujita), специалист по оптимизации сайтов для различных устройств
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